Daily Archives: 2016-04-25

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WHY LUXURY BRANDS ARE PUTTING RFID CHIPS IN YOUR CLOTHES AND ACCESSORIES

Industry NewsBy rooney 2016-04-25

Fakes are everywhere. The flash of an “LV” logo on New York’s busy Canal Street, or a pile of lookalike Chanel bags at Istanbul’s Grand Bazaar, hardly warrants a raised eyebrow these days. But counterfeiting continues to plague the luxury sector, costing European clothing and accessories companies an estimated €26.3 billion ($30 billion) — about…

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