خلال السنوات القليلة الماضية, وقد المهنيين صناعه التعبئة والتغليف الغريب عن مستقبل التعبئة والتغليف الذكية. في حين الباركود والاستجابة السريعة (Qr) رموز, once considered the “next big thing” in packaging, أثبتت نجاحها, تبقي المخاوف بشان التكلفة, الجدوى واشراك المستهلكين. مع امكانيه ان تكون طفرة في هذه الصناعة, will brands be able to find the key to unlocking smart packaging?
The industry is already seeing some progress in the design and production needed to cost effectively incorporate near-field communication (نفك) technology into packaging, especially now that Apple has announced iOS 11 will have support for reading العلامات نفك. While ambitious, NFC has the potential to revolutionize the way customers interact with food packaging. By reinventing packaging as a fully interactive customer engagement tool, packaging could be elevated from a simple functional relationship to providing a useful and valued service.
It also opens up a realm of new possibilities by connecting a new host of everyday objects to the Internet of Things (هوي), the interconnected network of household objects that can collect and exchange data.
The idea of high-tech packaging poses the possibility of a symbiotic relationship between the packaging industry and tech companies aiming to establish the Internet of Things as a core feature of the modern household. Imagine food cans alerting you the product is about to expire, a milk bottle that texts you when you’re almost out of milk or pasta boxes that can suggest new recipes incorporating other ingredients in the kitchen. By weaving connectivity into our everyday lives, smart packaging has the potential to showcase the long-term future and practicality of NFC technology and the Internet of Things.
The potential for where smart technology in food packaging could go has no limit, but in the short-term future, here are four key prospects as to where we could see smart technology being embedded.
1. Content
By scanning NFC chips embedded in packaging, consumers could gain access to recipes, cooking instructions and inspiration for specific products, offering a richer experience with much more information than could otherwise be included. By helping brands to engage with customers in this way, smart packaging could play a significant role in boosting brand engagement and helping to spur additional product purchases.
2. Replenishment
By alerting consumers when they are running low on a specific product, smart packaging can help brands to motivate (or even automate) تجديد موارد, stimulating customer loyalty and avoiding competition from other brands at point of sale.
3. Expiration
In a similar vein, brands can use this technology to detect when a product is about to reach its expiration date, thus helping customers to avoid food waste by prompting them to use the product. As the technology develops, we could see smart fridges that can detect the consumer’s buying habits or plan a week’s worth of recipes around those products and quantities.
4. المصادقة
The opportunity for packaging to aid authentication to ensure it is genuine and hasn’t been tampered with could be a real differentiator, especially in emerging markets where food quality and safety is a major concern for consumers.
Will consumers be receptive to their packaging becoming smart, or should the industry focus on certain categories, like high-end, luxury goods? وعلاوة على ذلك, with this large investment, what return on investment will companies see from this technology?
For smart packaging to survive as more than just a novelty, we in the packaging industry—alongside food and technology brands—must ensure that the technology is not only cost effective, but offers real value to the consumer with a consistent yet manageable availability of additional content and services. If we’re able to strike a balance between cost effectiveness and functionality, ومع ذلك, smart packaging has the potential to revolutionize the packaging industry and ensure packaging maintains its role at the heart of the customer experience.
لمزيد من المعلومات حول علامات NFC, الرجاء زيارة: http://www.rfidhy.com/rfid-products/nfc-tag/
Or you can contact at: sales@rfidhy.com لمزيد من المعلومات التفصيلية.
