NFC-enabled smartphones have changed the way people interact with their world, and brand owners can take advantage of the technology in most people’s pockets to interact with consumers in a whole new way. Now with the tap of a phone, an NFC-enabled poster, magazine advertisement, or even a three-dimensional object such as a statue becomes an interactive experience. This bridge between the physical and online worlds expands the amount of information an advertiser can provide to the consumer while receiving valuable feedback not previously available.
Application Benefits
- Provides a bridge between physical and online worlds
- Enables rich, “sticky,” user experience
- Allows real time content updates based on time, الأحداث, locations, the individual, إلخ., means precision marketing
- Enables behavioral change
- Supports instant calls to action (e.g., music downloads)
- Gives feedback to advertisers, such as demographics and behavioral patterns
- Consumers can give direct feedback to brand-owners
- Lets advertisers optimize their campaigns based on analytics
- Is more environmentally friendly
NFC Features Benefiting Application
- UID may be mirrored into the NDEF message
- Write or read/write memory access may be password restricted
- Optional limit of unsuccessful authentication attempts
- Counter/counter mirror offers an offline means of tracking the number of taps
- Low cost and easy to implement, so large scale campaigns are possible
- Updateable without reprinting the media
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لمزيد من المعلومات حول NFC, الرجاء زيارة:
http://www.rfidhy.com/rfid-products/nfc-label/
