شركة Connect الناشئة التي تتخذ من مونتريال مقرا لها&الذهاب وزعت أكثر من 35,000 وتتفاعل-enabled wristbands for VIP Super Bowl parties last week, بما في ذلك حفل بعنوان ديف ماثيوز وفاريل ويليامز. سمحت أساور الـ RFID للحضور بالوصول إلى مناطق مختلفة والاستفادة من أنظمة الدفع غير النقدية في الملهى الليلي المنبثق الضخم على الرصيف 70.
“This means patrons could connect their credit cards on line and then swipe their wristbands for purchase. No cash, no headaches,” says Connect&Go co-founder and CEO Anthony Palermo.
RFID also played a role on the field, capturing data that was used by broadcasters during the game.
Connect&Go has exceeded 100 percent growth annually for each of the last three years as RFID explodes in event management by allowing innovative ways to connect consumers, brand and experiences.
Aside from the Super Bowl, Connect&Go is enabling all kinds of events, including Target’s Wonderland pop up store that was based in Manhattan over the holidays. Upon entering the store, guests receive a custom lanyard with an embedded RFID key. When a customer sees a product they’d like to purchase, they simply swipe their lanyard across a mini bullseye tag. Once the scan occurs, the item is loaded into a custom digital shopping cart. When leaving, guests can opt to purchase any of the items in their cart.
بالإضافة, the RFID lanyards allow Target to measure how customers proceed through the store, as well as how long they spend at certain stations. The RFID lanyard can also be used to trigger photos throughout the location.
من:http://www.rfid24-7.com/
