La aplicación de las etiquetas RFID en el nuevo campo minorista es muy amplia y profunda. En primer lugar, la aplicación de la tecnología RFID en el nuevo comercio minorista se concentra principalmente en la gestión de la cadena de suministro, gestión de inventario, Gestión de productos en tienda, Gestión de las relaciones con los clientes y gestión de la seguridad. Por ejemplo, colocando etiquetas electrónicas RFID en las mercancías, it is possible to quickly and batch identify materials and accurately obtain relevant information of products at any time, such as material types, suppliers, delivery time, validity period, inventario, etc.. The application of this technology in inventory management can greatly improve the efficiency of goods entry and exit, recolección, and inventory, improve the visibility of inventory to upstream suppliers, facilitate timely supply, and connect with the automatic replenishment system of in-store shelves to replenish in time and optimize inventory.
En segundo lugar, RFID technology also plays an important role in store goods and anti-theft management. Por ejemplo, the application of ultra-high frequency RFID can be extended to realize the function of fast finding goods through RSSI plus filtering function and help customers try on clothes intelligently by identifying the ID of electronic tags. Además, it also supports inventory collection, rapid inventory, display management, interactive marketing, return allocation, smart shelves, smart anti-theft, internal control management, etc..
RFID technology also brings innovation to consumer experience management. Por ejemplo, combined with dynamic display technology, it can show customers the goods in their hands and detailed information of the store they are in at any time, or push information that may be of interest to customers based on their purchase records and preferences, enhance customers’ sense of participation and experience, and increase the chance of cross-selling.
En resumen, the application of RFID technology in new retail not only improves the operating efficiency of enterprises and reduces costs, but also improves consumers’ shopping experience, bringing revolutionary changes to the retail industry
