Le probabilità sono, you’ve heard the buzz about RFID for events. Il tecnico dell'evento wireless è diventato standard nei principali festival musicali del paese, con i fan che indossano con orgoglio i loro braccialetti RFID tutto l'anno come distintivi d'onore.
Ma RFID (che sta per Radio Frequency Identification) non è solo per i grandi festival musicali più. Dai festival di cibo e bevande senza contanti alle gare con badge RFID, the tech can be used by all types of events to delight attendees with shorter lines and interactive experiences.
I vantaggi di RFID per gli eventi vanno in lungo e in largo per gli organizzatori e i loro partecipanti. I fan possono scegliere di collegare le loro e-mail, profili di social media, and even wallet with their RFID wristbands or badges before the event to engage in new ways day-of. Oltre a semplificare l'ingresso e le linee all'interno dell'evento, RFID consente ai fan di connettersi in nuovi modi con te, i tuoi sponsor, e l'un l'altro.
Download our comprehensive guide to RFID technology for events here.
From practical improvements to interactive experiences, here are 10 ways you can use RFID at your event to improve the attendee experience.
1. Get fans inside quickly
No one wants to wait in 8-hour lines to get in an event. So it’s no surprise that one of the most exciting elements of RFID is that it can seriously speed up entrance. At Maker Faire New York, they scanned in 30 people with RFID bracelets each minute during peak entry traffic — and the technology has the capacity for 120 scans per minute.
Con RFID, fans simply move their wristband or badge over a sensor to get in. No more digging in purses to find a ticket, or difficulty getting a scanner to process a wrinkled barcode. Plus, RFID technology is both more accurate and 10x faster than barcode scanners, and makes it simple to handle complex multi-day events and re-entry.
RFID also streamlines easy access to multiple zones within an event. From VIP areas to backstage, attendees have whatever level of access they need on their chip.
2. Migliora il tuo evento con approfondimenti in tempo reale
RFID gives organizers immediate insight into how foot traffic flows through their event. Per eventi di più giorni, this allows organizers to learn from day one and change gates or add extra lanes based on the RFID data. These insights have impact year-over-year as well, as organizers can use the information to learn where to place concession stands, Servizi igienici, and more to eliminate bottlenecks.
So if you’ve ever wondered which speakers, Sponsor, or performers were most popular, now you can find out. It’s easy to gather the data and put those insights in action to draw an even bigger crowd next year.
3. Vai senza contanti
Forget long lines at ATMs with exorbitant fees, or fans taking out their wallet time and time again. Now they can pay for purchases with a simple tap of their wrist. By adding their payment information to their RFID tag before the event, it’s easier than ever for attendees to buy. Dopo tutto, even if it only takes two minutes to take out cash for a purchase, two minutes adds up across thousands of attendees. And since attendees don’t have to carry lots of cash or drink tickets in their pockets, possono smettere di preoccuparsi di perdita o furto, and focus on enjoying the show.
If you’ve ever wondered which speakers, Sponsor, or performers were most popular, now you can find out. It’s easy to gather the data and put those insights in action to draw an even bigger crowd next year.
BriteTip: It pays off when you keep lines moving — literally.
Research shows that fans spend up to 20% more on-site when they’re using RFID instead of cash, so you can satisfy their cravings while cashing in.
4. Spotlight social integrations
Once fans associate their social media profiles and emails with their RFID, there are endless ways for them to engage on-site. You can program check-in spots with automatic tweets or Facebook posts around the event. That way all they have to do is swipe their wristband or badge to share how much they love one vendor’s craft beer or a panel discussion. Your sponsors can even sync photo booths to post directly to their Instagram, or send the image to their email.
There’s no limit to how creative you can be to get fans engaging online without pulling out their phones. Just look at Tomorrowland, a summer music festival in Belgium. During the festival, if two strangers connected, they could press heart-shaped buttons on their wristbands in unison. It was one touch to stay in touch: at the end of the day, they were emailed the Facebook profiles of everyone they met.
5. Rafforzare le connessioni con gli sponsor
RFID opens up entirely new doors to get fans engaging with your partners in creative ways. Prima, sponsor competitions usually required attendees to manually type their info into an iPad, which most fans aren’t willing to spend time doing. Now they can just tap their wrist or show their badge to get engaged. It makes it way easier to execute raffles and gather data without being intrusive, and get more creative with games attendees love. From raffles to polls about favorite performers or teams operated by virtual votes (RFID taps), attendees are more willing to participate and share their info when it’s this easy.
La migliore notizia per i tuoi sponsor? With RFID check-in locations at sponsor booths, it’s easier than ever to track traffic at their booth and measure ROI. Instead of relying on info from the organizer or making loose assumptions based on the event size, they can get data and calculate the real value of the sponsorship. And not only can they get exact data on how many people they met, they can also follow up with them without manually requesting email addresses.
Britetip: Use RFID data to pitch sponsors
You can use data in years to come to master your sponsor pitch. Dopo tutto, what sponsor wouldn’t be willing kick in a little extra if you can prove that the average sponsor booth last year saw more than 100 fans engaging each hour?
6. Expand the VIP experience
The last thing you want is for your VIPs to have to traipse across the event and stand in line to have a question answered. Con RFID, you can take customer service on-the-go. With handheld devices, your staff can look up and edit account information as soon as VIPs have an issue. You can also offer the ability to upgrade access levels at the entrance to your VIP area, so GA attendees who realize what they’re missing can upgrade at the last-minute.
7. Eliminate counterfeit tickets
A differenza dei tradizionali biglietti stampati a casa, RFID tags are each unique, with access levels that can be controlled remotely. That means they’re impossible to duplicate — making counterfeit a thing of the past. And if attendees lose their ticket, si può aiutarli senza preoccuparsi di copie. Since they’re associated with individual IDs, you can instantly deactivate the lost wristband or badge and issue them a new one.
8. Simplify package pickup
No attendee wants to go out of their way to pick up badges or packets before the event. And it’s not any more fun for organizers. With advanced fulfillment, attendees can let their badge or wristband come to them – and you can generate even more excitement when attendees receive the package weeks before the event.
And with on-site fulfillment, organizers can also assign associate RFID badges and wristbands with attendees as they arrive. For organizers with a lot of last-minute sales in the days before their event, this is a simple way to streamline the process.
9. Make the wristband a fashion statement
One of the biggest highlights of RFID? It’s just downright cool. Fans love to keep wristbands on for months to come to remember their awesome experience (and spread the FOMO to their friends through social media). You can get creative with the wristband cloth, print, and packaging to customize the look and feel. Even RFID badges can be a source of pride. If you design your badge to be memento-worthy, it will sit on a participant’s shelf year-round. Not only does this generate loyalty among existing attendees, it’s also an opportunity to let your fans advertise for you year-round.
10. Get to know your audience on a whole new level
One of the biggest benefits of RFID for events is that organizers can understand what their fans are engaging with and excited about. Since RFID is assigned to individuals, organizers gather the information of way more attendees, even in group orders. And since many fans link their bands to social profiles, organizers gain an in-depth understanding of who to keep in mind while they plan.
Combined with the insights on where each fan is going and engaging on-site, RFID enables organizers to make each year even bigger and better. Interested in RFID for your event? Please visit:
http://www.rfidhy.com/rfid-products/rfid-wristband-2/
