The application of RFID tags in the new retail field is very extensive and in-depth. First of all, the application of RFID technology in new retail is mainly concentrated in supply chain management, inventory management, in-store product management, customer relationship management and security management. For example, by attaching RFID electronic tags to goods, it is possible to quickly and batch identify materials and accurately obtain relevant information of products at any time, such as material types, suppliers, delivery time, validity period, inventory, etc. The application of this technology in inventory management can greatly improve the efficiency of goods entry and exit, picking, and inventory, improve the visibility of inventory to upstream suppliers, facilitate timely supply, and connect with the automatic replenishment system of in-store shelves to replenish in time and optimize inventory.
Secondly, RFID technology also plays an important role in store goods and anti-theft management. For example, the application of ultra-high frequency RFID can be extended to realize the function of fast finding goods through RSSI plus filtering function and help customers try on clothes intelligently by identifying the ID of electronic tags. In addition, it also supports inventory collection, rapid inventory, display management, interactive marketing, return allocation, smart shelves, smart anti-theft, internal control management, etc.
RFID technology also brings innovation to consumer experience management. For example, combined with dynamic display technology, it can show customers the goods in their hands and detailed information of the store they are in at any time, or push information that may be of interest to customers based on their purchase records and preferences, enhance customers’ sense of participation and experience, and increase the chance of cross-selling.
In short, the application of RFID technology in new retail not only improves the operating efficiency of enterprises and reduces costs, but also improves consumers’ shopping experience, bringing revolutionary changes to the retail industry
