Malibu Rum NFC özellikli Şişeler Kullanarak En Büyük Küresel Kampanya Başlattı
Malibu, popular coconut flavoured rum, is launching a new ‘connected’ bottle. Rolling out exclusively in Tesco at the beginning of September, , 40,000 ‘connected’ bottles use an entirely app-less technology called NFC (Alan iletişimi); resulting in the largest global deployment of NFC on a consumer product in alcohol. This requires the user to do…