Ticket retailers and festival organizers have thrown around terms like “RFID” and “cashless ticketing” for the last few years, but exactly what these are and how they can be useful to you is not always clear.
Big festivals like Coachella and Tomorrowland have now successfully switched over to RFID, and to mark the onset of this game changing technology, we decided to find out exactly how it works. Yani, read on to find out everything you’ve always wanted to know about RFID and cashless ticketing.
RFID nedir?
RFID, Radyo Frekansı Tanımlama anlamına gelir, though that doesn’t tell us very much. Temel olarak, RFID products use electromagnetic fields to transfer data and track information. Like barcodes, RFID allows specific tracking data to be transferred quickly and accurately. But unlike a barcode, a RFID chip doesn’t need to be visible or aligned with a scanner, which makes it much faster and more efficient to use.
RFID was originally created to track products, but the high cost hampered the system’s growth. It has had much more success in recent years with event planners, and especially for larger scale events that need to track and manage tens of thousands of guests.
In the last few years, innovative entrepreneurs have also found ways to link a user’s RFID tracking code with an online account that guests can create ahead of time and update during an event. Ayrıca, users can link their account to their credit card and various social media platforms, which literally eliminates the need for them to bring their wallets to a festival (hence the term “cashless ticketing”).
RFID kumaş dokuma bileklik
Nakitsiz Biletleme avantajları nelerdir?
Birçok büyük festivaller son birkaç yıl içinde RFID teknolojisine geçti, dahil olmak üzere Coachella, Tomorrowland ve Rock in Rio, yanı sıra birkaç büyük konferans lar ve spor etkinlikleri. Ama eğlence dünyasını kasıp yitiren bu yeni teknoloji nin tam olarak nesi var?, and revolutionized the way events are managed?
There are a few straightforward advantages to RFID systems:
High Security: RFID wristbands are entirely impossible to duplicate, which eliminates the risk of fraud. Because each wristband has an embedded microchip and is linked to an online account, issues that arose in the past with less secure event wristbands are completely eliminated.
Cashless Ticketing: Pickpocketing and losing your valuables can be an issue for guests at festivals, especially in large crowds. RFID systems allow guests to create an account online before the festival and either link it to their credit card or load it with a set amount of cash. They can then pay for drinks or merchandise simply by tapping their wristband. This is also advantageous for event organizers, because guests tend to spend more using an automatic system as they don’t actually see the money leaving their pockets.
Social Media Opportunities: RFID wristbands also create marketing and social media opportunities for event organizers. İçinde 2013, Bonnaroo allowed guests to link their wristband to their Facebook page, take photos at booths in the festival and upload them online. Guests could also upload playlists through Spotify or Tweet about the festival on Twitter. In addition to providing a fun social experience for guests, these social media possibilities also give organizers a ton of real-time feedback to work with, both about what’s working now and valuable insights for the future.
Fast Processing: RFID portals can scan thousands of wristbands per hour. Security guards no longer need to check individual wristbands or tickets, and lines move significantly faster with an automatic system. The automatized entrance also eliminates the margin of error for rushed staff.
Less Staff: Because RFID ticketing is a mostly automated process, it also cuts down the cost of hiring staff to check tickets and manage entrances. This frees up additional manpower for other tasks and cuts down on the organizer’s overall costs.
Area-specific Control: Each RFID wristband is associated with its own account, so the wristbands can also control access to restricted areas within the festival grounds such as VIP areas, backstage, and even staff-only areas. Geçmişte, Coachella has used RFID ticketing for everyone from the guests to the performers with great success.
Health Advantages: Gelecekte, RFID wristbands could also help keep event attendees safe. If a guest collapses or needs to be taken to a hospital, a quick scan of their wristband could allow paramedics to find out who that person is within seconds. People rarely carry ID at festivals or large events, so being able to identify people quickly in a health emergency could make a big difference.
Final Thoughts on RFID Technology
RFID technology offers elegant and efficient solutions to many of the problems event organizers face every day.
RFID wristbands are not currently cost effective for smaller events, but their price is going down every year as technology progresses and demand increases, making them a valuable tool for thousands of events worldwide.
If you’re interested in finding out more about RFID wristbands and cashless ticketing, bize ulaşın Bugün!
